Each rep discovers their AI adoption style.
Reps complete the assessment on their phones and receive a downloadable personal report. Dr. Lisa uses the team's aggregated results to tailor the keynote.
Interactive AI keynote for sales kickoffsSame AI. Different reps. Different results.
You invested in AI to help your team sell. The results still depend on what each rep does with it.
At your kickoff, Dr. Lisa puts a real sales decision in everyone's hands. Your team sees how differently they respond, and what those choices cost or win in the deal.
“Unbelievably fantastic! Dr. Lisa named something I've lived but never heard anyone talk about: buyers making decisions in private communities long before a seller shows up. I read and listen to everything in this space, and this isn't coming through any other channel. I took notes like crazy and walked away energized.”
You bought the AI. The number still depends on the rep.
AI is already in every rep's workflow: scoring deals, researching accounts, drafting outreach, shaping the forecast. Access to the same tools doesn't produce the same results. Some reps get better results from AI than others. And it's showing up in attainment numbers.
One rep catches a weak assumption. Another sends it to the buyer. One dismisses a warning. Another walks away from a deal worth saving.
Two ways of working
Pass along AI's work, or work as Human + AI.
The identity shift
Moving from doing the work to driving the outcome.
Doing the work
Work AI can accelerate
- Salesforce data pulls and report hygiene
- Baseline pipeline and revenue projections
- Routine follow-ups and template drafting
Driving the outcome
The human edge
- Reading unspoken account politics and incentives
- Challenging AI assumptions
- In-flight deal coaching before the quarter slips
You were never paid to do the forecast. You were paid to hit your targets.
Why Dr. Lisa
She's sat on both sides of the deal.
Bought technology as a CIO.
Sold it as a Microsoft and Splunk executive.
Advised CIOs on what to buy as a Gartner VP.
Studied what makes AI create real value inside companies (Doctorate in Artificial Intelligence, 2023).
She knows what your buyers are deciding, what your reps are up against, and what makes AI pay off.
Recent sales stages: Seismic City Tours · Sales Success Summit
Try the decision your reps will make
You own the decision.
Your AI scored your pipeline overnight. It puts your biggest deal at 18% likely to close and recommends you stop working it and spend the week on three faster opportunities.Your pipeline review with your manager is at 9.
What do you do first?
What reps leave with
- 01
A clearer view of their own judgment.
They recognize how their habits shape the quality of results they get when working with AI, and why every choice they make, repeated across deals, impacts their attainment.
- 02
Sharper instincts on what to trust.
They learn how to work with AI on account research, deal scores, and outreach: what to verify, what to challenge, and what to fix before it reaches a buyer.
- 03
Better conversations in pipeline reviews.
Reps and managers leave with shared questions: What is the AI using? What is it missing? What would change our decision?
Every interaction with AI shapes the result a rep gets. Reps learn to work with it, not just accept or reject it. Managers learn where their coaching changes the outcome.
What your sales leader gets
Your sales leader leaves with a readout on their own team.
Before the keynote, every rep completes a three-minute assessment. During the keynote, they make a sales decision live. Afterward, Dr. Lisa helps your sales leader turn those findings into next steps.
Your team's decisions become visible.
Everyone gets the same scenario and AI recommendation. Their votes reveal different instincts. The discussion surfaces the reasoning behind them.
Your sales leader gets a 30-minute debrief.
Dr. Lisa walks through the team's aggregated adoption styles, the live decision results, and practical next steps for coaching, pipeline reviews, and AI adoption.
Your team leaves with better questions. Your sales leader leaves knowing where to start.
Keynote now. Behavior change next.
Kickoff keynote
In-person keynotes start at $25,000, plus travel. Virtual keynotes start at $15,000.
The Decision Experiment, a sales scenario built for your team, the pre-event assessment and the leader report-out.
Sales Team Package
Recommended$55,000 plus travel
The kickoff keynote, a hands-on Sales Team AI Workshop on your real accounts for up to 25 people, and three months of AI Working Sessions to keep the habits going.
Sales kickoff planner kit
Headshots, intro script, program copy, CE objectives and both one-sheets.
Questions sales event teams ask
How is this different from AI tools training at our kickoff?
Tools training shows reps which buttons to press. The Decision Experiment works on what happens next: why some reps get better results from AI than others, and how those differences move the number. Many teams pair it with hands-on training through the Sales Team Package.
Can it reflect our sales motion?
Yes. The live scenario is built around a real sales decision, and Dr. Lisa tailors it to your motion, from high-velocity deals to complex enterprise sales.
Who should be in the room?
Everyone who sells or supports selling: SDRs, account executives, customer success, sales managers and leaders. It works best with a mixed room, because different roles often decide differently.
What does it cost?
In-person keynotes start at $25,000, plus travel. Virtual keynotes start at $15,000. The Sales Team Package, $55,000 plus travel, adds a hands-on Sales Team AI Workshop and three months of AI Working Sessions.
What should we look for in a sales kickoff keynote speaker on AI?
Look for someone who has sold technology, not only studied it, and who gets your reps doing something in the room, not just listening. Dr. Lisa Palmer sold technology as a Microsoft and Splunk executive and bought it as a CIO. In The Decision Experiment, every rep takes a three-minute AI adoption style assessment before the event and makes a real AI-assisted deal decision on their phone during it, and your sales leader gets a report-out on both.
Can the keynote be virtual for a remote sales team?
Yes. Everyone participates from wherever they are, then sees how their choices compare with the rest of the team. The virtual keynote is $15,000.